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RxRoute

New Jersey founding pilot — now enrolling

Prescribers find you.Your shelf stays private.

RxRoute matches prescribers to your pharmacy on your terms — fill rules stay private, and nobody has to work the phones.

Prescribers: see who can actually fill it before your patient drives across town — at no cost.

A pharmacist reads a printed sheet at the pharmacy counter, one hand resting on an amber pill bottle, with shelves of white bottles behind him
Ranked results — area 070××
  1. Foxglove Pharmacy1.2 miLikely availablePharmacy confirmed today
  2. Willowbark Drug Co.3.1 miOrderablePharmacy confirmed 2 days ago
  3. Mortar & Main Pharmacy4.8 miEstablished patients onlyPharmacy confirmed yesterday
Illustrative — fictional data

Forty calls a day ask the same question. You’re not allowed to answer it.

When a controlled medication runs short, prescribers and their staff work the phones — pharmacy after pharmacy, until someone says yes. Every pharmacy on that list hears the same opening line all day, and can’t discuss controlled-substance availability with callers it doesn’t know.

So everyone loses the same ten minutes, forty times over — while the prescriber’s assistant is on call number six and the patient is still driving.

Three steps. Zero patient data.

  1. Pharmacy sets private fill rules

    What it can fill, which plan types, required lead time, existing-patient limits. Rules are never shown publicly — not to prescribers, not to other pharmacies, not to anyone.

  2. Prescriber submits a de-identified request

    Medication, strength, plan type, 3-digit ZIP area. That is the entire request — there’s nothing else to send.

  3. Prescriber gets a ranked list

    Each result carries a fill status and when the pharmacy last confirmed it — so the patient drives once, to the right counter.

No patient data ever touches RxRoute.

The database can’t hold what we never collect.

  • No patient names, dates of birth, addresses, or member IDs. The schema has no columns for them.
  • Pharmacies never see individual requests — requests are matched against rules, not shown to people.
  • No pharmacy ever sees another pharmacy’s rules or prices.
  • Every read and every write is audit-logged.

Flat pricing. Fixed ranking.

Two flat per-location tiers, priced in advance with founding partners — and a results order that money can’t touch.

Basic

The daily phone question, handled.

Flat — per location, monthly

Pilot pricing is set with founding partners.

  • Automated patient inquiry form
  • Medication availability controls
  • Call-deflection page
  • Existing-patient restrictions
  • Availability expiration
  • Basic reporting

Pro

Everything in Basic, wired into how your pharmacy already works.

Flat — per location, monthly

Pilot pricing is set with founding partners.

  • Everything in Basic, plus:
  • Pharmacy-system integration
  • Insurance and payment restrictions
  • Prescriber portal
  • Staff roles
  • Controlled-medication search controls
  • Medication Insights

Flat pricing per location. No per-match fees. No volume pricing. Ranking is not for sale.

Both tiers: flat fee, annual term, cancel at renewal. Pricing in detail

How results are ranked

The order is fixed by a published methodology — the same four criteria, in the same order, for every pharmacy. Subscription tier is excluded from ranking inputs entirely.

  1. Fill status
  2. Freshness of confirmation
  3. Distance
  4. Plan compatibility

Pro adds Medication Insights: de-identified, delayed, aggregated demand signals from prescriber searches near you — every signal delayed at least 48 hours, small counts suppressed.

Read the full methodology

Fair questions.

Do you transmit prescriptions?

No — never. RxRoute carries no prescriptions and no prescription data. The prescriber sends the prescription exactly the way they do today; RxRoute only tells them which pharmacy is worth sending it to.

Do you store patient information?

No — by design, the schema cannot hold it. There are no columns for patient names, dates of birth, addresses, or member IDs, so patient information cannot be stored even by mistake. A request carries a medication, a strength, a plan type, and a 3-digit ZIP area. That’s all.

Can a pharmacy pay to rank higher?

No. Ranking is not for sale — the order is fixed by a published methodology: fill status, freshness of confirmation, distance, and plan compatibility. Subscription tier is excluded from the inputs entirely. Read how results are ranked.

Is this available outside New Jersey?

Not yet — the pilot is New Jersey–only. If you’re elsewhere, join the list anyway and tell us your state; expansion order follows demand.

What does RxRoute cost prescribers?

Nothing. Prescribers and their staff use the search at no cost. Pharmacies subscribe for the tools — fill-rule management, call deflection, reporting — and that’s what funds the platform.

Is RxRoute a pharmacy, a wholesaler, or a PBM?

None of those. RxRoute is software. It dispenses nothing, transmits no prescriptions, adjudicates no claims, and never sits between you and a patient.

What does the subscription actually buy?

Tools and demand visibility: fill-rule management, call deflection, staff roles, reporting — and on Pro, Medication Insights. It never buys placement in results, and it never buys prescriptions.

Join the founding cohort.

Ten independent pharmacies will shape RxRoute — including what it costs. Founding partners set the per-location rate with us, lock it for 24 months, and get a direct line to the team building the product.

Prescriber? Use the same form — RxRoute is free for prescribers.

Two pharmacy staff at the back counter — one sorts filled prescription bags in a tray while the other reaches up to a shelf

Business contact information only — never include patient information.